So often people associate with others in terms of status and call them friends

A friend always believes in you even when you are going through tough times and your own sense of security and confidence has been torn apart. He is your best and worst critic and he shows you a path to a higher self by being there in times of crisis even when others have deserted you out of their selfish motives.Ivan sat alone in the playground feeling low. He had failed the exam and it was like a reality check that he had been evading since long. He did see it coming, but his evasive tendencies had stretched him too far this time. He sat there remembering how David had tried to warn him about the consequences and how he had ridiculed him in front of everyone.His life was falling apart because the ‘friends’ the associated with were busy partying and had no time for him now. Tears swelled up in his eyes as he sat there in the realization of his mistakes when he felt a hand on his shoulders. David stood there looking gently at him. While he expected an expression of right eousness, there was just a benevolent smile.David sat down and shared with him how he had gone through a similar phase earlier and so he had felt a sense of responsibility in guiding him. He shared with him his experience and Ivan could see the remedial actions he needed to take now. True, it was a setback but David made him see it was just a stepping stone to a better self and that this was not the end of the world. He began to feel better and could now recognise what it meant to be a friend to someone.A friend is not one who always hangs around with you as long as his own interests match with you but one who is there to guide you even when things are not going well with you.He may not be always present by your side and may not lead you to a false sense of security but instead he is the one who will stand by you and help be a better person, even if that means being critical of your actions when required.So often people associate with others in terms of status and call them friends. But they are the first one to turn their backs in times of crisis. A friend will stand by your side then and without being judgemental will guide you to a better self.

Understand Child and Young Peoples Development

3. 1/3. 1 Explain how to monitor children and young people’s development using different methods: Monitoring children and young people’s development using different methods such as an observation, where I would watch the child closely in different contexts depending on which area I was observing e. g. social development I would observe outside in the play area or in group activity. I would write up notes of what the child is doing, how they are interacting with others, their capability within the pre-school and then from this I would be able to tell their ability within the age range and if help was needed I would then put in a referral or organise a development plan. Communicating with the parent/career is also a great way of learning about the child as they may do things at home which they may not be confident in doing in the pre-school. All records and feedback found/used would be shared with the parent/career about the findings if any. Always remembering, to take into account their culture/EAL, and any issues with these. 3. 1/3. 2 Explain the reasons why children and young people’s development may not follow the expected pattern: There are many reasons that a child/person may not follow their expected development pattern – Emotional/social: They may not have the confidence, may prefer their own company which means their personal space is very important to them. Who and where they are socialising. Physical/mental abuse: If a child witnesses or experiences this, it could affect their how they value/control their own emotional feelings. Culture: There are many things they can and can’t do due to culture beliefs, poverty, not enough money, poor health, lack of resources or facilities or just lack of UTW. Disability: If they are unable to use certain parts of their body. Not having the facilities/resources available to them. Environment: If they do not associate or live around in a multi culture area they might not understand their environmental needs. 3. 1/3. 3 Explain how disability may affect development: If a child has a physical development they may not develop in their gross motor skills as quick as others. They may have a lack in motivation in participating which will impact on their development as they will not pay attention. If they do not have the correct resources/equipment then they will not develop as they will not have the help which may be required. They may be subject to discrimination or prejudice for this they may be treated different from the other children. They may not have the ability to learn, communicate or understand. There are many different types of learning disabilities from small to large problems that may affect their whole life.

Pokka Corp

February 1957 Established Nikka Lemon Co. , Ltd. for the production and distribution of lemon beverages. October 1963 Built Nagoya factory in Kitanagoya-city, Aichi Prefecture. April 1966 Changed corporate name to Pokka Lemon Co. , Ltd. May 1972 Commenced production and distribution of canned coffee, POKKA COFFEE. November 1973 Developed and promoted vending machines, separate machines for hot and cold drinks. January 1977 Established Pokka Corporation (Singapore) Ltd. September 1980 Commenced production of canned soup to enter soup business March 1982 Changed corporate name to Pokka Corporation. December 1984 Built central laboratory and Nagoya distribution center in Kitanagoya-city, Aichi prefecture. June 1985 Listed on Second Section of Nagoya Stock Exchange (NSE). July 1987 Listed on Second Section of Tokyo Stock Exchange (TSE) February 1988 Built Toyota factory, far-infrared roasting factory for coffee, in Nishinakayama-cho, Toyota-city, Aichi Prefecture. April 1988 Listed on First Sections of TSE and NSE. February 1991 Built Gunma factory and distribution center in Isesaki-city, Gunma Prefecture. September 1993 Pokka Corporation(Singapore)Ltd. established Pokka Ace(M)Sdn. Bhd. October 1994 Established Pokka Create Co. Ltd. to start managing coffee shops and restaurants February 1996 Succeeded in developing de-oxygenating method; released first canned coffee produced using the method. December 1996 Acquired Foremost Blue Seal Ltd. in Okinawa December 2005 Implemented MBO and de-listed from TSE and NSE,to achieve further growth of the company and increase its corporate va lue. January 2008 Formed a capital and business alliance with Meiji Seika Kaisha, Ltd. September 2009 Formed a capital and business alliance with Sapporo Holdings Ltd. ——————————————————————————–

LOG503 MOD 3 Case Assn - Logistic Planning Essay

LOG503 MOD 3 Case Assn - Logistic Planning - Essay Example On the basis of the aforementioned concern, the paper intends to briefly discuss about the logistic strategies of Ford in the global automobile industry. Moreover, the location design of Ford concerning distributors or retail, influence of the customers towards location decision of Ford and its effect on logistics will also be taken into concern in this paper. Impact of Location and its affect on Logistic Planning The location of production as well as distribution units can impose significant impact and affect logistic planning of any organization. This is owing to the reason that an effective location plan can facilitate an organization to increase the satisfaction level of the customers by providing them their desired products at the right time. It has been apparently observed that an extensive network of suppliers and distribution channels is regarded as one of the major strengths of Ford that enabled the organization to gain momentum in the global automobile market. ... the cultural perspectives concerning the locations of its different production as well as distribution units with the intention of increasing the satisfaction level of the customers at large (Leontiades, 1987). In general, the location concerning plant and logistic network can be effectively organized or managed depending upon the tradeoff scenario of any particular organization. The significant concern of plant location generally encompasses different factors such as material cost, labor cost, infrastructure facilities, business services, customer or market, available suppliers as well as resources, government regulations and existing competition (Lu, Kuo, Tseng & Liaw, 2007). With this concern, the logistic network and overall supply chain management activities of Ford are conducted by Penske Logistic. In this similar context, Penske has been identified to be a leading service provider of logistics for Ford since the year 1999. It executes streamline operations for Ford through ado pting as well as implementing six-sigma initiatives in terms of maintaining and creating more effective as well as centralized logistic network. As the leading logistic provider of Ford, Penske performs effective and quality based logistic management functions that further ensure to mitigate different challenges resulting from inbound inconsistencies, unnecessary costs and shipment overages (Penske, 2013). Comparison of Location Decision of Ford To a Distributor According to the global business scenario, it can be recognized that the exact location choice is quite important for an organization to accomplish its predetermined business targets. In order to determine effective location decisions, the organizations in this present day context must need to focus upon enhancing their various

Case study Essay Example | Topics and Well Written Essays - 2250 words - 5

Case study - Essay Example Perspectives in global media culture addresses debate on globalisation, including those regarding the local-global dialectic, questions of cultural agency, indigenous media, and identity politics. It explores key issues of the politics of representation, with particular attention being paid to questions of sub alternate, multiculturalism, cultural nationalism and media imperialism, new technologies and transnationalism (Athique, 2014). The following essay considers the example of a media house with a huge employability attraction with an example of a media text. The media text will be analysed with reference to the following questions: the different cultures represented in the particular media text; the global, local, institutional, professional and/or media cultures that have informed the creation of that particular media text; and finally, the forms of media literacy and/or the ethical norms observed. Apple Inc is an American multinational company formed in the year 1977. It designs, develops and sells consumer, computer applications, online services, and personal computers. Its best and most renowned products include the iPhone brand of phones, the iPod music play, the Mac line of computers, and the iPad line of tablet computers. As the organisation the recently acquired my services, it requires a media text to introduce its recently launched, a new line of iPhone phones. But first, before we proceed further we need to examine what a text is and how it is important to what Apple Inc. Wishes to communicate to the general public. A text is a media product that we want to examine, whether it is a television program, a poster, newspaper article, a popular song, latest fashion among others (McQuail, 2010). A text has a denotative meaning, and this essay aims to discuss such features as its narrative structure, how the meanings are communicated, and implicit values in the media text. The central

Trends in Health Information Systems and Applications (slp4) Essay

Trends in Health Information Systems and Applications (slp4) - Essay Example The military’s electronic health record is the Armed Forces Health Longitudinal Technology Application (AHLTA), which provides secure online access to MHS beneficiaries records (Defense Health Information Management System [DHIMS], n.d.). This is an effective system that allows convenient global access to needed records without requiring too much time. With AHLTA, there is an assurance of continued care and enjoyment of benefits. The online enrollment easily allows beneficiaries to update personal information. This technology is efficient especially in cases new addresses or change of numbers. When the beneficiary logs on the website to update information or enroll in a certain health program, the rest of his or her records are also immediately updated. Online drug comparison permits TRICARE beneficiaries to â€Å"check for availability, costs, alternatives and details about the prescription medication all in one place,† (TRICARE, n.d.) thus they are given options on ho w health care would be provided according to their preferences and needs. Automated patient safety technology is an important innovation that looks into past and present records and treatment of the beneficiary in order to provide the optimum care and preventing complications at the same time.

Proposal Assignment Example | Topics and Well Written Essays - 500 words

Proposal - Assignment Example SpeakEasy ® technology is published in several professional journals. We have improved performance for over 100 companies through our workshops. This technology will work for you. Each day begins at 9 AM and ends 3:30 PM. Workshop attendance is limited to 6-12 participants for individualized instruction. Attendees are encouraged to bring laptops and PowerPoint software. Attendees will receive the videotape, a workbook and a certificate of completion. SpeakEasy ® offers mentorship and consulting by email or telephone for six months after attending a workshop. Discounts are available for future workshops. Just like the food business, we cherish repeat customers. Your people deserve the very best training; in a family business, 70 years and three generations is amazing; they are your most precious asset. We will call you this week to set a time to schedule a workshop at your convenience; and weekends are

Coperate social responsibility Essay Example | Topics and Well Written Essays - 2750 words

Coperate social responsibility - Essay Example This paper describes almost all the CSR activities of these two companies. Beside that paper also provides a descriptive view of stakeholder models of these two companies. Finally there is a comparative analysis of CSR activities of Microsoft and Tata. This comparison is made on the basis of their operating zone and industry in which they are operating. Corporate social responsibility (CSR) has been defined in various ways over the time. Most experts believe that the foundation of CSR is good corporate citizenship. It is also believed that CSR is founded on acknowledgement by the organizations that they need to clearly understand and manage the massive influences of business on the society in order to benefiting both society and company as a whole (Marsden and Andriof, 1998). According to McIntosh and Andriof refers to the understanding of the corporate leaders regarding the fact that each and every activity of an organization has flow-on effect on both inside and outside of the company. Company’s activities would have effect on everything starting from customers to communities and environment. Several management writers argue that corporate social responsiveness deal with the capacity of any business organization to respond to various social pressures (Foley, Jayawardhena, October 2001). In this paper CSR would be discussed in the context of two multinational companies, one is from a developed economy and another is from a developing economy. Microsoft is chosen as the representative of developed economies and TATA is chosen as the representative of developing economies. Software giant Microsoft provides software service and creative business solution to its huge customer base. The company was founded in 1975 by Bill gates and Paul Allen. Various products of Microsoft include different versions of windows, MS-DOS, Office XP, .NET, 2007 Office system etc. (AEA Member Directory, n.d.).

The Impact of using New Technology in Art Exhibitions Dissertation

The Impact of using New Technology in Art Exhibitions - Dissertation Example The traditional exhibition industry has been altered with the addition of technological dynamics. Technology in this field has not only enhanced the emotional expression of art but also made networking more efficient. It has affected the way viewers observe and appreciate art and exhibitions. It has even widened the spectrum of viewers by creating the interest of more and more people. Advancements in technology offer many benefits to the museum industry but these benefits are accompanied by challenges as well. The plans of Minsheng Art Museum can shed some light on the impact of modern technology on its business. This impact may not necessarily be for the best and this will be analyzed later in the paper. Technology has greatly influenced our lifestyle and will continue to do so in the future; therefore, its impact cannot be ignored. Minsheng Art Museum has introduced several innovative methods in its business of exhibitions. These technological methods involve the use of Ipad, Itouc h and Iphone and their relevant applications. Moreover, the museum’s management has initiated contact with Apple to promote its business and Apple has orally assured its support. This cooperation will give birth to a fully digital art gallery that will include guidance system, app client software, on-line exhibitions and virtual exhibitions. This plan is still in the early stages therefore the precise details are unavailable. However, the museum has already started using official micro-blogging. The idea of using the cellular technology springs from the growing interactive relationship between the audience and their high-tech cell phones. The experience of art galleries and exhibitions can be encompassed in this user-phone interaction and that it how it will be promoted among cellular users. Cell phones have become more personal in nature in this modern day and age. Moreover, they do not just serve the purpose of establishing contact with fellow humans. Cell phones have now e ntered a whole new era where they have become high-tech machines. These machines hold great importance to their holders as they represent their personalities. Cell phones have become so advanced that they can even serve the purpose of a mini computer. All of these attributes make cell phones the ideal candidate to promote art and history. Museums have the opportunity to use this technology to provide their audience with a virtual experience of what they have to offer. Apple products have become extremely popular among the youth as it offers a wide range of applications. These applications present a great opportunity to exhibition curators. Museums can use these applications to spread their message. This message in turn promotes the museum and attracts more people. The museum has resorted to the use of online social media for marketing as well. Facebook and twitter could not be used in China so that is why the museum uses Weibo which is an online social media website like Facebook. T he museum promotes its exhibitions through Weibo. This is similar to the use â€Å"What’s app† in Iphone. Iphone or Ipod applications can be used as navigator for the exhibition. This technology is already available in Iphone but the key is to know how to use it to promote this business. These applications can serve their purpose by helping the audience make up their opinion about the exhibition. The museum can provide information on the content of the exhibition on such Iphone applications. This was the audience can

Gone with the Wind Essay Example for Free

Gone with the Wind Essay Gone with the Wind is a film based on Margaret Mitchell’s book with the same title. Tagged as one of the most memorable love stories in American history, Gone with the Wind is not only a story of love between Scarlett O’ Hara and Rhett Butler but is also a story of a woman’s struggle to keep her family alive through years of war. Set against the American Civil War, the film is mainly influenced by the events of that time. We get a glimpse of the social structures of the 1800’s and of the roles expected of women at that time. B. MEDIA The film, despite its historical background, is more of a dramatic manifestation rather than a documentary of the events during the American Civil War. Done in Technicolor, the film features theatrical music with a touch of country to go well with the Atlanta and Jonesboro settings. The music was mostly passively used in the background, segued to indicate change of scenes. However, there were some scenes when music was an integral part, enhancing the emotions and actions depicted in the film. Being a really old film, Gone with the Wind does not have the special effects that movies nowadays have. It is, however, effective in recreating the Civil War and making the viewers feel what it would have been like to be in that situation. Explosions and gunfire were used to reestablish the film’s setting. Shots were very conventional, using wide shots to establish a scene and close-ups to enhance emotional integrity. Gone with the Wind, featuring mostly Southern characters, includes a plethora of characters speaking with a Southern drawl. The language was mostly contemporary, with a few slang usages here and there. Hats off to the well-known actors such as Clark Gable (Rhett Butler), Vivien Leigh (Scarlett OHara), Leslie Howard (Ashley Wilkes), and Olivia de Havilland (Melanie Hamilton) for pulling off the characters originally designed by Margaret Mitchell. They were excellent actors and they gave life to characters recreated in this screenplay by Sidney Howard, though the story was flavorful enough that it can be portrayed by anyone with good acting skills. Featuring well-known actors, though, helped promote the film and possibly helped in raking in big money for the producer David O. Selznick. C. CONTENT The film offered abundant source of memorable scenes. In one of the earlier scenes, we see Mammy helping Scarlett get ready for the Wilkes’s barbeque party. Instead of a grumpy, complaining slave, Mammy seem to be in high spirits and just happy helping out the O’ Hara sisters. Though this highlights the sad social structure existent at the time of the movie, Mammy’s strong hold on Scarlett and her â€Å"don’t give me nonsense† approach to Scarlett’s usually hard-to-resist charms show how – despite the racial structure of the times – African-Americans play an integral role in the American household. However, in another scene, African-Americans were depicted in a negative way. When Melanie Hamilton was about to give birth, Prissy lets it slip that she is knowledgeable in midwifery. At a crucial point of the childbirth though, Prissy panics and admits, â€Å"Lawzy, we got to have a doctor. I don’t know nothin’ ‘bout birthin’ babies. † This is eye-catching in the sense that is ‘glorifies’ one of the stereotypes associated to African-Americans. The way Scarlett O’ Hara acts is also often a point of contention in the movie. Though shown as a strong woman who was able to carry her family through bad times, Scarlett was also shown to be clingy and desperate in most scenes. This was most apparent during the Wilkes’s party, when she choreographed the whole afternoon to catch Ashley’s attention. In all the scenes mentioned, the main issue revolved around racial, social, and cultural boundaries. The scenes depicted how far along societal rules were during the setting of the movie. Though often criticized for being too leaning on stereotypical portrayals, Gone with the Wind still is very much a picture of the truth of that existed back then. D. BIAS Victor Fleming, the credited director of Gone with the Wind, was mostly an action film director and had his first hand at romantic drama with the film in discussion. One cannot say, though, that whatever biases the film had been his â€Å"fault†. Gone with the Wind is mostly producer-driven and Fleming may only have marginal influence on the film’s outcome. And since the film was highly-based on the novel, the â€Å"biases† can be attributed to what Margaret Mitchell wrote. (Myrick 126) E. EFFECTIVENESS / HISTORICAL CONTEXT Though very different from films that most of us are used to nowadays, Gone with the Wind was very effective in evoking the emotions it aimed for. The combination of the restructuring of the Civil War and the powerful acting accounts for the film’s effectiveness. The combination of both – plus its basis on a historical fact – also points to why the film was very profitable. Every American knows of the horrors that the Civil War brought us and the film’s effective depiction of this point in history made everyone love the film more. All in all, the film – with its combination of a moving plot, powerful cast, and good filming – was worth a watch. Though mostly dramatic than historical, anyone who wants to relive the Civil War can give this movie a shot. WORKS CITED Myrick, Susan. White Columns in Hollywood: Reports from the GWTW Sets. Macon, Georgia: Mercer University Press, 1982.

Impact of “Healthy Lives, Healthy People” Policy

Impact of â€Å"Healthy Lives, Healthy People† Policy Impact of â€Å"Healthy Lives, Healthy People† Policy on Childhood Obesity The clichà © ‘Health is wealth’ rings true for anyone and in any situation. As individuals address their own health concerns, governments endeavor to come up with policies related to health that would benefit all. However, even if such policies are intended to be for the common good, inequalities in the implementation of policies and still occur consistently. Policies are created as guidelines for people to follow. With regards to public health a more general and thorough policy paper is presented to everyone so that not only are they ably guided about the rules and provisions of government but they also know what to expect. For this paper, the policy document to be analyzed with regards to a social problem is â€Å"Healthy Lives, Healthy People: Our strategy for public health in England† (2010). Policy May Jochim (2013) explain that public policies â€Å"provide benefits, regulate harms and deliver services† (p. 426). In relation to politics, policies trigger the selection of people who are deserving and undeserving of its benefits. It also sets up a method to collect feedback from all sectors which could affect the political operations of the policy as well as its future changes and demands. Public policies are considered key in governance. Lowi (1972) simplifies it as â€Å"policies beget politics† (cited in May Jochim, 2013, p. 427). Hence, policies may change with each term of incumbent politicians. â€Å"Healthy Lives, Healthy People (2010) is one example of policy document that claims to adopt changes from its previous platform. It presents the government’s strategies for their programs in public health in England. It promotes a radical new approach that empowers local communities to implement the government initiatives to improve the health of their constituents and reduce the inequalities that exist. This means that the government will allocate funding for health programs and services to local government agencies as well as increase their accountability. Thus, integration and partnership working across care, the NHS and public health shall likewise increase (HM Government, 2010). Grogan (2012) explains that in terms of ideologies, liberalism favors such radical transfer of power from the government to local communities. Liberals support individualism and the market mechanism that promotes competition. They prefer that the government play a minimal role in the implementation of health initiatives and instead provide equal opportunities to all local communities and non-government agencies in terms of the provision of education, health care, housing and nutrition programs. On the other hand, conservative-controlled governments have been known to spend less on social welfare and would rather keep the funds centralized in government stewardship. Because it is in the interest of everybody, the government has taken the responsibility to ensure that everyone is healthy. The World Health Organization (WHO) (Sorte et al, 2011) defines health as â€Å"a state of total physical, mental and social well-being, not just the absence of disease† (WHO p. 286). If health issues arise such as health inequalities or some disease becomes prevalent in society, then it becomes a political issue. This is echoed by the government in the following statement: â€Å"a healthy population is fundamental to prosperity, security and stability a cornerstone of economic growth and social development. In contrast, poor health does more than damage to the economic and political viability of any one country it is a threat to the economic and political interests of all countries†(Government HM 2008,, p.7). Not only does ill-health weaken members of the population but it also depletes government funding, hence affecting its economic status. Childhood Obesity One health problem that needs to be addressed is childhood obesity. The Department of Health (2013) reports that nearly 30% of children aged 2-15 are considered either overweight or obese, which is following the trend for overweight or obese adults (60%) in England. Obese children are at risk for high blood pressure, high cholesterol levels, orthopaedic problems, sleep apnea, diabetes, cancer, cardiovascular disease, among others (Snorof et al, 2004). It can also affect their activity levels and self esteem (DH, 2013). Such children can also be prone to social discrimination and are likely targets for taunts from peers and negative reactions from others. This may cause much psychological pain, lowered self-esteem and even depression at their very young age (Holmes, 1998). These negative effects pose to be detrimental to obese children, so the problem of obesity needs to be addressed early on to reverse the trend (Barnes, 2011). If not, the health problems may escalate and the risks c an heighten as they grow up to be obese adults. Ignoring the problem leads to a great societal impact which concerns NHS because the burden and costs of health care provision for obese patients with various health complications fall on them (NHS, 2011). More importantly, it deprives obese children of their right to a quality of life that promotes their well-being. The Office of the United Nations High Commissioner for Human Rights (1989) declared that: â€Å"the child should be fully prepared to live an individual life in society, and brought up in the spirit of the ideals proclaimed in the Charter of the United Nations, and in particular in the spirit of peace, dignity, tolerance, freedom, equality and solidarity† (para. 7). That is why the government takes much effort and planning of policies aimed to optimize the health of everyone, most especially the vulnerable children. Healthy Lives, Healthy People White Paper and The Marmot Review This policy documents the government’s strategic plans to ensure the health and well-being of people. It gives emphasis to providing better care for children’s health and development because these are key in improving their educational attainment and the reduction of mental health risks, unhealthy lifestyles, hospitalization and deaths (HM Government, 2010). It addresses the issue of health inequalities as reported by Professor Sir Michael Marmot in ‘Fair Society, Healthy Lives’ (2010). This report acknowledges a social gradient in health, meaning that the poorer an individual is, the worse is his or health. Social inequality should not hinder the delivery of health care services to all. Action on health inequalities â€Å"must be universal, but with a scale and intensity that is proportionate to the level of disadvantage†. Reducing health inequalities is vital to the country’s economy, and as one delays in addressing this issue, the costs to the economy continue to increase (The Marmot Review, 2010). The Marmot Review (2010) presented six policy recommendations to target the reduction of health inequalities as follows: Give every child the best start in life Enable all children, young people and adults to maximise their capabilities and have control over their lives Create fair employment and good work for all Ensure a healthy standard of living for all Create and develop healthy and sustainable places and communities Strengthen the role and impact of ill-health prevention Healthy Lives, Healthy People (HLHP) responds to the Marmot Review’s recommendations and seeks to reduce health inequalities by cascading authority to implement programs to local communities because it is believed that local officials have a greater knowledge about the specific conditions of their constituents. With Marmot’s highest priority in their policy recommendation of providing children with the best start in life, HLHP shall invest to increase the accommodation of health visitors in public health centres partnering with the Family Nurse Partnership programme and the Sure Start Children’s Centres. Sure Start Over the years, government efforts to improve health initiatives for the poor have increased. It targeted a great reduction in health inequalities and improvement in health outcomes. Sure Start is a multi-agency working initiative established in 1999 to ensure the well-being and welfare of children. This organization implements the government’s initiative to ensure the best start in the life of every child. Start brings together early education, childcare, health and family support services for families with children aged five and under. In line with the government’s drive to fight child poverty and social exclusion, Sure Start works with parents and future parents, carers and other professionals working with children to promote the physical, intellectual and social development of babies and young children so they are readied for the challenges of school (Sure Start, 2009). Sure Start also networks with other service providers from the health, social services and early education sector as well as voluntary, private and community organisations to provide the necessary services for young children and their families (HM Government, 2006). Sure Start is one organization that shares the aim of breaking cycles of deprivation, closing achievement gaps in education between the privileged and the disadvantaged, endorsing better parenting strategies, enhancing child development, confronting poverty issues, promoting safeguarding and community cohesion and supporting healthier lifestyles and seeking opportunities for learning for all individuals (House of Commons, 2009). Childhood Obesity Embedded in Health Inequality The Black Report (1980) identifies the issue of health inequalities starting that â€Å"ill health and mortality is related to social class but also more generally to the ‘health differences between people in more or less favourable situations with respect to income, prestige (â€Å"standing in the community†) and education† (p. 1). The House of Commons (2009) identify some causes of health inequalities as lifestyle factors that people adopt that make them and the people around them unhealthy. Some of these are smoking, poor nutrition, lack of exercise and sleep. Other determinants of poor health are poverty, poor or lack of housing, employment and education and limited access to healthcare. Children are vulnerable to parental influences on health habits and attitudes because they are dependent on their parents. Section 4 of the Childcare Act of 2006 mandates local authorities to improve outcomes for all children in reducing inequalities. It was suggested that pro vision of early years services should be a priority and these should be delivered in integrated ways that maximize the access and benefits to young children and their families (Armstrong, 2007). Childhood obesity also follows the social gradient. Economic deprivation is a strange bedfellow of childhood obesity. One wonders how children of the poor can afford to eat so much to the point of obesity. This may be mainly due to the existence of ‘obesogenic environments which encourage the consumption of unhealthy foods and the adoption of lifestyle choices over healthier ones (Jones et al., 2007). With the cost of high quality healthier foods, people from low social economic status resort to buying cheap foods often lacking in the right nutrients. The feeling of deprivation may drive obese children to eat more than they should. Like the law of supply and demand, individuals who have an abundance of good food do not see much demand in it, and therefore, just eats enough as compared to individuals who seek more food because they simply do not have enough. Criticisms of the Government’s Health Reforms The Department of Health (2011a) of the English government claims to have updated its strategy on obesity in 2011 in continuation of the Healthy Weight, Healthy Lives (DH, 2008) policy commissioned under the previous administration. With the implementation of health policies, HLHP claims that progress is being made with regards to child obesity. â€Å"the rise among 2–10-year olds from 1 in 10 children in 1995 to almost 1 in 7 in 2008 appears to be levelling off. However, more than 1 in 5 children are still overweight or obese by age 3. Rates are higher among some black and minority ethnic (BME) communities and in lower socioeconomic groups.† (HM Government, 2010, p. 19) Although such report may be true, critics of this policy may doubt if such progress is directly due to the policy implementation. Since the main feature of HLHP is devolution of authority to local communities and multi-agency cooperation, sources of the cause of progress have increased. Parental awareness can be one of them, and because parents have become alerted to the risks of obesity, it is most likely that they have taken charge. It is also possible, though, that such awareness may have been borne from campaigns instituted by the government as part of HLHP. The shifting of power to local authorities have shown marked changes in some programs. For example, the programme called Change4Life recruits families to participate in regular physical activity (Change4Life, 2011). Increasing physical activity and engaging in exercise helps to maintain a healthy weight. This marketing campaign has been criticized for not directly promoting awareness on obesity and being sponsored by food and drink companies which were considered â€Å"unhealthy†. Still, this initiative was endorsed by the government because it was believed to create balance between autonomous choices of adults while protecting children from an ‘obesogenic environment’. With the implementation of HLHP’s shift in authority to more localized agencies, central government decreased its funding, changing it from a proactive central government marketing campaign for physical fitness to a light-touch brand available for sponsorship from commercial and independent partners (DH, 2011a). The effects of HLHP’s reforms in the provision of health services such as cuts in funding and less participation of central government in implementation are slowly being noticed by concerned groups (Penn Kerr, 2014). Health professionals have been lobbying for taxation of products which are high in sugar and fat and for food and drink companies to significantly reduce calories on their products as well as well as recommended the banning of junk food advertisements (UKFPH, 2011). However, with due respect to the voluntary Public Health Responsibility Deal (DH, 2011b) which the government endorsed, food and drink companies were then asked to just lower the calorie content of their products. Penn Kerr (2014) argue that while the government’s actions shows respect for the autonomy and choice of people, it also frees it from responsibilities and leaves the bulk of the accountability to companies, local authorities and individuals. The UK Faculty of Public Health (UK FPH) a grees with this contention. This group of academic commentators criticized the government for being complacent with regards to tackling the problem of rising rates of obesity. They expect more ‘upstream’ government initiatives to investigate the underlying causes of obesity such as obesogenic environments, exposure of children to unhealthy food advertisements, control and quality of school meals and food prices. They also expect less of ‘downstream’ programmes that HLHP advocates, which encourage people to be more responsible for their own health and weight (UK FPH, 2011). Children who are at risk for childhood obesity are not yet reliable in assuming responsibility for their own food choices and frequency of physical activity to maintain a healthy weight. Hence apart from the influence of their families, schools and other social, environmental and economic influences, the government should take a more active stand in its advocacy to battle childhood obesit y and intervene in alleviating health inequalities, as the Marmot Review has strongly recommended (Penn Kerr, 2014). Implications on Children Being the most vulnerable members of the population, children need to be protected from threats to their health and well-being. The people around them, their parents, teachers, peers, and health advocates and government leaders should be dutiful in modelling healthy behaviours and attitudes to steer them in the right direction that prevents them from developing obesity. Parents should avoid creating obesogenic environments for their children, meaning they themselves should avoid unhealthy food and lifestyle choices as these are easily imbibed and copied by children. It is one of their main responsibilities to nourish their children with healthy and nutritious food and beverages that will help the children to grow and develop as healthy individuals. Such healthy practices should be consistently observed in all environments children are exposed to. Schools should have health promotion programmes in place which aim to inculcate in the students the value of adopting healthy practices suc h as eating right, exercising regularly, being well-groomed, having enough rest and visiting their doctors and dentists regularly. The Healthy Lives, Healthy People policy claims to put children as their top priority in the provision of programmes that reduce health inequalities. The document presents all their good intentions in helping children have the best start in their lives and achieve a their optimal development. It takes on the challenge recommended by the Marmot Review in battling health inequalities. The government enjoins all parts of society to actively take part in pursuing their own health and well-being and foster collaborative partnerships with local communities and other agencies such as Sure Start, which actively addresses children’s rights to quality health services, care and education. Because the policy is relatively new, its ambitious strategies for public health may often be criticized and regularly evaluated if they are being effectively carried out. Health advocates similarly have the best intentions in ensuring good health in everyone else so they keep a close watch on government efforts. Even without the mandate that individuals should be responsible enough to make wise lifestyle choices for themselves and their children, common sense dictates that all individuals in their right minds are expected to do this. However, it would greatly help if the presented strategies of the HLHP are truly put in place and appropriately delivered to the people especially those who are disadvantaged by health inequalities. HLHP should keep endorsing effective health programmes especially those for children which have been adopted by schools. Since it is in schools where children usually learn conformity to societal expectations, food choices in the cafeteria should be well-pla nned, leaving out junk food which contributes to childhood obesity. The curriculum should also emphasize the pursuit of healthy living and the encouragement of physical exercise. People from the medical field, especially doctors and nurses who mainly advocate for children’s health should also take a more active stand in pushing for effective health policies. They are in a position to empower children and their families to adopt healthy lifestyles. Penn Kerr (2014). Being vigilant in watching policy implementation unfold, nurses should support strategies that best serve children’s interests and speak out when they deem that they are not working well. With regards to the prevention of childhood obesity and the reduction of health inequalities in its management, an awareness of all factors contributing to obesity, coming from the environment, economics and society in general can help nurses support children and families better by providing informed, relevant and effective guidance to battle the illness (Penn Kerr, 2014).

The Visible Light Spectrum :: Free Essay Writer

The Visible Light Spectrum â€Å"Mr. Petersuh-uh-uhn†¦. I need a white crayon for the white parts of the map!†, my daughter’s classmate whines as she peers into her box of mismatched Crayons. â€Å"Don’t worry about coloring those parts of the map. White isn’t a color anyways†¦Ã¢â‚¬ , replies her sixth grade teacher. Uh-oh. Big mistake! The entire class is now in for an impromptu lesson in the properties of light and the visible spectrum, courtesy of the child of a laser student. Added bonus: elevated egg-headed status for aforementioned child. â€Å"Excuse me, Mr. Petersen, but I feel that I must correct you on that. You are sadly misinformed. My Mom says that white is the presence of all color and black is no color! What of that?! Hmmm?† (Yes†¦my kid really talks like this. She’s 10 and she skipped a grade level. She’s quite loquacious. I wonder where she gets it from? But I digress†¦) The flustered Mr. Petersen flashes my child a weak smile and mumbles something to the effect of, †Ã¢â‚¬ ¦technically, Jacki, you are correct. Just leave the white parts blank and stay on task!† Shame, shame, shame. The instructor has just dropped the ball on a wide-open opportunity for learning and discussion. Never one to miss an opportunity to exercise her mind and initiate a discussion/impress her peers, my kid goes on to explain the basic principles and properties of light and color. This precipitates a wave of â€Å"no way!† and â€Å"how’d you know?†s from the inherently curious and doubly impressed group of sixth graders. As she, in fits and giggles (true sixth grade girl fashion!), recounted the story to me, she re-iterated over and over that â€Å"most grown ups just don’t know ANYTHING!†. And I thought to myself, â€Å"You know†¦we might know a lot about some things, but she just pointed out one of the most popular misconceptions that abounds concerning light and the perception of color!†. White light is NOT the absence of all color! Black is NOT all of the colors all mixed together! (Remember second grade? When you ran out of black crayon and just scribbled all of the remaining colors together and got a muddy brownish gray at best? Uh-uh†¦never works.) Thus, I have taken it upon myself to enlighten the rest of us â€Å"just don’t know ANYTHING† grown-ups on the subject of color and the visible spectrum of light. The Visible Light Spectrum :: Free Essay Writer The Visible Light Spectrum â€Å"Mr. Petersuh-uh-uhn†¦. I need a white crayon for the white parts of the map!†, my daughter’s classmate whines as she peers into her box of mismatched Crayons. â€Å"Don’t worry about coloring those parts of the map. White isn’t a color anyways†¦Ã¢â‚¬ , replies her sixth grade teacher. Uh-oh. Big mistake! The entire class is now in for an impromptu lesson in the properties of light and the visible spectrum, courtesy of the child of a laser student. Added bonus: elevated egg-headed status for aforementioned child. â€Å"Excuse me, Mr. Petersen, but I feel that I must correct you on that. You are sadly misinformed. My Mom says that white is the presence of all color and black is no color! What of that?! Hmmm?† (Yes†¦my kid really talks like this. She’s 10 and she skipped a grade level. She’s quite loquacious. I wonder where she gets it from? But I digress†¦) The flustered Mr. Petersen flashes my child a weak smile and mumbles something to the effect of, †Ã¢â‚¬ ¦technically, Jacki, you are correct. Just leave the white parts blank and stay on task!† Shame, shame, shame. The instructor has just dropped the ball on a wide-open opportunity for learning and discussion. Never one to miss an opportunity to exercise her mind and initiate a discussion/impress her peers, my kid goes on to explain the basic principles and properties of light and color. This precipitates a wave of â€Å"no way!† and â€Å"how’d you know?†s from the inherently curious and doubly impressed group of sixth graders. As she, in fits and giggles (true sixth grade girl fashion!), recounted the story to me, she re-iterated over and over that â€Å"most grown ups just don’t know ANYTHING!†. And I thought to myself, â€Å"You know†¦we might know a lot about some things, but she just pointed out one of the most popular misconceptions that abounds concerning light and the perception of color!†. White light is NOT the absence of all color! Black is NOT all of the colors all mixed together! (Remember second grade? When you ran out of black crayon and just scribbled all of the remaining colors together and got a muddy brownish gray at best? Uh-uh†¦never works.) Thus, I have taken it upon myself to enlighten the rest of us â€Å"just don’t know ANYTHING† grown-ups on the subject of color and the visible spectrum of light.

Essay --

.1 Introduction The definition of Low Carbon Society which the action is suitable with the principle of sustainable development is to ensure that create all the development needs of all folks in the society and via reduction in global emission by effort to fix the atmospheric CO2 emission and GHGs, which the climate change is dangerous at that level. All national positions in the world have different definitions of Low Carbon Society because all countries have different level of progress to produce pollutions. For developed countries, by the center of the 21st century with decreasing the CO2 emissions they can gain to a low carbon society. Also it can change to lifestyle and institute with the spread and development of low-carbon technologies. For developing countries, by the accomplishment of broader development objectives, they can attain to a low carbon society. By progress in developed countries, must be considered the level of CO2 and also this advanced is proportional to the concentration of CO2 in the atmosphere that has to appropriate with low carbon societies (Skea and Nishioka, 2008). Also recent studies have illustrated that the developing country's association to stabilize long term greenhouse gas (GHG) emission at 450 ppm CO2 emission or lower (Blanford et al., 2009). Reduction policies of climate change not only help to control GHG concentrations but also result in an improvement of ethnic energy security and mitigation of local air pollutant concentrations. Then, it is important in a developing countries content to read about the direct and indirect benefits of GHG reduction policies and also potential for GHG mitigation (Shrestha and Shakya, 2012). The main goals of climate change policy 2010 are: (i) advance... ...ivate cars is yet enhanced and has turned into a united part of both modern society and of the life of people and families. It has a duty to play as a method of transport as well as in cultural and social life. One needs to know and comprehend this entire picture if the plan is to change the example of transport so as to take care of the environmental issues inside and from the transportation part. The key discoveries demonstrate that so as to expand public transport utilization, the service ought to be composed in a manner that obliges the levels of service needed by customers and by completing so absorb potential users. Moreover, attitude towards transport is an essential determinant of mode decision. It is not wanted that all car users, totally, will change from driving a car to utilize public transport only by enhancing the public transport system.

Nuala Ní Dhomhnaill’s The Astrakhan Cloak Essay -- Astrakhan Cloak

Nuala NÃ ­ Dhomhnaill’s The Astrakhan Cloak The Astrakhan Cloak, published in 1992, is a collection of poems by Nuala NÃ ­ Dhomhnaill. Several aspects of the book deserve notice from the reader, including structural and thematic elements that work to develop an overall sense of mystery, wonder, and loss. A significant theme of the poems in the collection is the dichotomy of the supernatural and civilized worlds, and the sense that there are forces in the world just beyond our perception and understanding. In general the poems presented are short, but the final inclusion is a longer poem divided into sections, each somewhat able stand on its own. Read as a whole the final poem underscores the central themes presented in the book. NÃ ­ Dhomhnaill wrote the collection in Irish, but translations are provided on the facing pages. It is important to consider why the book was published in both languages. At the simplest level, the poet wanted people to read her work, and the market for poetry in English is larger than that in Irish. However, there are other considerations to keep in mind. First, the decision to print poems in both Irish and English brings to the mind of the reader some of the mystery inherent in other languages, especially the supernatural connotations of Celtic language. Viewing the poems in Irish reinforces the idea that some things are outside the realm of human understanding. Reading a translation is not the same as reading an original work; the reader cannot help but wonder what meaning the foreign words might carry that is lost in translation. That constant reminder throughout the collection enhances the sense of there being something just beyond perception that is beautiful and mysterious. Many of the poem... ...section of The Voyage, Two Men, tells of an encounter with the "Isle of Enchantment", Hy-Breasil. When the sailors in the poem encounter the island, they are caught up in "the relative merits of coal or clod", symbolizing the obsession with the everyday world, while "the island itself was covered by a blanket of cloud/and completely disappeared from view." (103) Finally, the island, and all the supernatural wonder it represents is lost, outside the reach of humanity. Â   Works Cited Ellmann, Richard and O'Clair, Robert, ed. The Norton Anthology of Modern Poetry, Second Edition. New York: W. W. Norton & Company, 1988. NÃ ­ Dhomhnaill, Nuala. The Astrakhan Cloak. Trans. Paul Muldoon. Loughcrew: The Gallery Press, 1992 "astrakhan." Encyclopedia Britanicca Online Dictionary [Accessed 11 November 2004].

Beauty and the Labor Market

Since ancient times, man and woman alike value beauty in the same level as they value their possessions and even their family. This is easily seen in works of art, in works of poetry and other forms of literature that praise beauty. Balladeers have sung its ability to intoxicate more potent than wine and its capacity influence man and his many endeavors.The subject of beauty is very important in human history because the human race is given to marriage and it is the reproduction of children that allows the said specie to continually dominate the earth. It is therefore not surprising how much money and effort is given to the pursuit of beauty and the celebration of the same.In the late 20th century, two men, Daniel Hamermesh and Jeff Biddle were also stricken by the allure of beauty but pursued it from a unique angle. These two researchers proposed the idea that if discrimination – with regards to race, nationality, etc. – exists in the workplace then there is surely dis crimination when it comes to an employees good looks or the lack thereof.Both men went further as to say that good looks not only allowed men and women possessing of this enviable quality to get good jobs but they also are able to increase their income more successfully than those whom Hamermesh and Biddle described as homely in appearance. But before proceeding to find evidence or contradictions that will shoot down their thesis, Hamermesh and Biddle went on a lengthy discussion strengthening their position that there is indeed a way to do an empirical study of the said subject matter.MethodologyHamermesh and Biddle were right on target when they remarked in the beginning of the paper that there is no going forward without having established the fact that beauty can be measured. The first thing that they did was to look for related literature that would support their claim that beauty can be measured statistically.They went further as to say that not only does beauty a trait that c an be measured scientifically but more importantly, perception or standards of beauty is something that does not abruptly change or shift easily in a short period of time. In other words a generation or two of Europeans, Americans, and Canadians will have the same standard of beauty at least in the 20th century when the study was made.Then Hamermesh and Biddle scrutinized the methodology used in the multiple tests to determine a â€Å"beauty standard† and they were satisfied with what they learned. In fact, in Part II of their study they made the following discovery:Within a culture at a point in time there is tremendous agreement on standards of beauty,and these standards change quite slowly. For example, respondents ranging in age from seven to fifty who were asked to rank the appearance of people depicted in photographs showed very high correlation in their rankings (see Background portion of study).Now, in order to make their study reliable and the results credible Hamerm esh and Biddle made their case airtight by looking closely at their respondents and the other variables that would affect their results significantly. An example of this is the exclusion of those who have questionable health status for this would surely affect their performance and would have made the study unreliable to say the least.But both men did not stop there they also presented other factors that would have made their analysis unacceptable. They pointed to the fact that there can be other forces involved in the hiring of employees possessing above-average good looks. And these are namely: 1) there are industries that require good looking people and 2) in the case of overcrowding a manager may use the criteria of good looks to choose among the many applicants competing for limited jobs.SignificanceThe world of business is surely indebted to Hamermesh and Biddle and those who wanted to offer something new to the growing body of knowledge concerning what would increase the prod uctivity of a particular enterprise. In the beginning of this study the two proponents were correct in saying that in the area of discrimination in the workplace there is very little if at all, a systematic analysis on the effect of a person’s looks on the quality of job that he or she will get and subsequently the degree of success that will be achieved in his or her lifetime.This study is also helpful in providing more data to those seeking to resolve issues concerning an employers alleged discriminatory actions with regards to an employee unable to rise atop the corporate ladder due to the misfortune of being born with a rather homely appearance. This study would form the foundation of future inquiries as to the role of beauty in the corporate world.AnalysisThe study was a great challenge for the two researchers because they decided to tackle something as difficult as trying to catch the wind with bare hands. They aimed for the impossible – to measure beauty and ugl iness. If this is not enough their study was made more complicated by putting another hurdle and it is to understand the correlation between beauty – or the lack thereof – and productivity in the workplace.It does not need further discussion to conclude that beauty is in the eye of the beholder and that what is attractive to one culture may be offensive to another. In fact a mere two hundred year gap in history is enough to totally transform standards of beauty. The researchers admitted early on when they cited that paintings made in the 17th century depicted a rather different standard when it comes to what feature makes a beautiful man or woman when being compared to what is celebrated today in the media and the arts.But they pulled off a rather convincing argument using a highly controlled study where people from all ages – 7 years old to fifty years old – where able to demonstrate that indeed for a given generation there is a standard of beauty that d oes not change even after the passage of time. Here is the beginning of their problem.They said so themselves that in the time of the famous artist Rubens beauty is measured by the plumpness of the lady and not by the reed thin supermodels that are highly esteemed in modern times. So how can they be certain that their standard does not change after thirty years or more? Moreover, they have concluded that either Canadians have a slight difference in their outlook regarding beautiful people or that they are not comfortable in being brutally frank when it comes to judging another person’s appearance. This shows subjectivity arising from differences in culture etc.Now, for the sake of argument, this paper will allow that Hamermesh and Biddle were both correct in their analysis that there is indeed a standard of beauty that is both measurable and unchanging. Then this will lead the discussion to another perceived weakness in their work which is the fact that they conducted their s tudy within European culture and there is no data to support the fact that they considered the preference of Asians.Another possible weakness in their methodology is the fact that they were not able to clearly establish the standard of beauty in a way that their study could be replicated in the future and in different regions of the world. What occurred was that in order for their results to be accepted as scientific then they would have to assemble a similar group of respondents every time they would try to replicate their study in other locations outside the U.S. or Canada.Another problematic aspect of the study is the fact that a person uses more than beauty to complete a job. Mental capabilities and social skills play a major role in the development of a person’s career. The study is not that complex to separate intelligence quotient and beauty. There is no way to just simply observe beauty in action apart from the use of mental faculties.Throughout the course of the rese arch the duo were struggling in putting together a very convincing argument that indeed beauty alone is the major factor in achieving success. There are just too many variables involved in the process of doing a job whatever it may be. In the end Hamermesh and Biddle were almost back to square one for they were not able to come up with anything that is radically new except for reinforcing the already known idea that there are some jobs that require attractive people in order to be more productive.Hamermesh and Biddle tried an escape route by saying that they do not have to demonstrate the validity of their claim because according to them people spend a lot of time and money in grooming aids and purchase of good clothes in order to enhance their physical beauty. But it can be argued that grooming and beauty are two different things. A celebrity which many considers beautiful can wear a plain shirt and still people would find her attractive.Hamermesh and Biddle were both correct in th eir final analysis that there is a need to study, â€Å"†¦relationships between looks and earning within particular narrowly – defined occupations† (see Part VIII).   Moreover there is a need to extend the timeline of their study to determine if attractive employees were able to sustain a high level of success and that their increase in income is not merely a result of a quick promotion because the manager was biased to people with good looks but soon regretted his actions when he found out about their performance.Works CitedHamermesh, D. & Biddle, J. Beauty and the LabourMarket. American Economic Review 84.5(1994): 1174-1194.

Amore Pacific Essay

AmorePacific, the leader in the Korean market for beauty products, was established in 1945 with a strong focus on researching and developing products based on Korean home remedies. The company 1959, listed its shares in the Korea Stock Exchange in 1973, and changed its name to AmorePacific Corporation in 1993. Industry dynamics and pace of development at Amore Pacific accelerated greatly during the 1990s. Domestically, anticipated entry by multinationals forced major changes in corporate and business strategy with a rigorous refocus on cosmetics by the mid-1990s, slashing of affiliates and reduction of headcount.[At the business level, it repositioned itself and its brands domestically and deepened its commitments by investing in product development and manufacturing as well as marketing/distribution in selected foreign markets, gearing itself for the challenges of the new millennium. Suggested Assignment Questions 1.Where does AmorePacific make most of its money? How has it been able to dominate the Korean market against local firms such as LG Household and Healthcare (HHC)? Against multinationals such as L’Oreal? 2.Assess the performance of MNC’s – how do they compare against local competitors? What are the reasons for local companies outperforming MNC’s? 3.Which of AmorePacific’s three principal international targets—France/Europe, China and the United States—seems the most promising? Should a penetration strategy for the U.S./Europe differ from that for China? 4.What other recommendations would you make to Suh Kyung-Bae about AmorePacific’s internationalization? Class Timeline The timeline for a typical class of 80 minutes might be as follows; Timing Introduction5 minutes SWOT analysis and challenges faced by local companies in the face 25minutes of foreign competitors Examination of the economics of local vs. multinational entrants20 minutes Identification of patterns in market selection and20 minutes discussion of future opportunities Update & Summary10 minutes TOTAL:80 minutes Case Analysis AMORE PACIFIC’s initial exploration of exporting face powders to USA based Coty, coupled with its strong market share in Korea, and its strength in herbal/ home remedies all paved the way for a successful entry into the international arena. But this path was not without the initial bumps as AmorePacific had a slow start; success only came about after deep understanding of the various foreign markets along with committed R&D and infrastructure investment. The biggest future challenge for AmorePacific is achieving synergy across its main markets and continuing with further expansions into new markets/ countries. For this a comprehensive strategy outlining products, production/ sourcing, marketing and distribution is required. This is important because in a very diverse world, many foreign contexts will be alien to many of the managers who must decide on cross-border issues. In such situations, success in home country is not enough. 1)Where does AmorePacific make most of its money? How has it been able to dominate the Korean market against local firms such as LG Household and Healthcare (HHC)? Against multinationals such as L’Oreal? In 2004 Amore pacific nabbed a place in the top 30 companies worldwide with a 30% share of the Korean market. While that of LG Household and Healthcare stood at 8% within the same context. Amongst other reasons one of the reasons for its relatively slow progress in comparison to Amorepacific was its late entry into the cosmetics business along with the heavy financial and restructuring costs over the same time period. This lead to a lack of innovation on its part generally following a me-too strategy to AmorePacific. For example setting up its own chain of stores and establishing door to door sales netwoek without a clear strategy. According to exhibit 7 AmorePacfic leads the market with significant investments in advertising, sales, and R&D; 20,000 Amore women, 350 specialty outlets versus 39 outlets for LG, development of innovative and relevant distribution channels and strong positioning of different product lines are just a few of the examples. Multinationals entering the market was relatively difficult due to the government division and depreciation of the dollar. This was magnified with the fact that the multinationals like L’oreal had to import their products due to a lack of investment in production infrastructure. This lead to a higher cost of goods sold mainly due to high tariff rates of 8%. Consequently leading to a high priced product to the consumer and this availability and distribution was restricted to high priced departmental store channels. We can see that LG HHC was losing money, and was never very profitable in economic terms, after allowing for cost of capital. This was mainly due to limited access/scale of distribution; cosmetics was not the main business for LG HHC. On the other hand Amore Pacific enjoyed a strategic advantage over LG as all their efforts were centered around the cosmetics business and they had greater advantages to leverage and typically get trade and consumer on their side; thus share of specific market winning over total size of business. AmorePacific had been earning healthy (20%-plus) operating  margins on the Korean cosmetic business whereas LG had seen its profitability drop down to zero in 2004. In a situation like this considering price realizations, or the willingness to pay; it is difficult to support a door-to-door sales force if you’ve got a 10%, 15% share of the market. 2)Assess the performance of MNC’s – how do they compare against local competitors? What are the reasons for local companies outperformaing MNC’s? Amore PacificL’OrealP&GUnileverShiseido Global Expansion strategyMainly centering around acquisitions in the Asian market starting off with Mininurse in China which was a well penetrated skin-care brand and later Yue-Sai. This enabled L’Oreal to bank on the existing company’s consumer and market expertise in the region without initiating heavy investment in product development, distribution or marketing strategy. Focus on Inorganic growth. Shiseido favored a joint investment with local partners. ProtectionismLarge established share; FDI’s welcomes at much later stage in country Financial supportGlobal presence provided the backbone for investments in the wake of Korea’s financial and money market crisis. R&DVertical integration aiding operations and quick product development. Successive launches of Hera, IOPE and Sulwhasoo focusing on different age groups, SEC’s and distribution channels. Focus on developing products as per Korean tastes rose after 10 years of its presence in Korea Distribution Rationalized distribution: AmorePacific was operating at three distribution markets. One was mass, the other one was door to door, and the third one was specialty Success in self developed channel of door-to-door (contributing 85% sales comprising 20,000 women employees) and agility in specialty stores (Amore opened 350 outlets in Korea while for LG opened only 39.)Concentration on high end/ high cost department store channel. Shisiedo opened up Les Salons du Palais Royal, a high end beauty parlor in Paris in 1992 and focussed on providing â€Å"beauty consulting† to consumers Marketing ExpenditureStrong focus with media advertising, beauty magazines and sponsoring relevant events; moving onto more innovative means of communication via magazines and new media. High investment in advertising spend and expertise in marketing management. Shisiedo localised product development but used global modeling for marketing (Eau d’Issey by Issey Miyake of Japan and Jean Paul Gaultier, named after its French creator) Cost vs. Foreignness advantageLocal manufacturing with indigenous materials sustaining prices at lower levels than MNC’s. Added support through the â€Å"Made in Korea† campaign. Adapting to market conditions; sticking to local celebrities albeit at higher cost to consumers Product PortfolioFocus on skin care and products developed typically for the Korean woman (products developed from home remedies with ginseng proving to be USP). Leverage of the biggest global beauty brands in its portfolio. To keep prices affordable for local consumers L’Oreal launched Maybelline with little success in bringing down relative pricesAlso operating in household products but mainstay was Olay; a personal care brandLargest player in various food categories with an extensive interest in personal care Competing in global perfumes market as well as cosmetics. Brand management/restructuring: Strong brand personality, project top of the line product, Asian beauty with global appeal; supported by a strong diverse product line each with their distinct positioning. Scale/ relative size: Amore Pacific’s cosmetic presence was about three times as big versus LG. Given that R&D, and advertising should be considered fixed costs and wouldn’t vary with volume; assuming they spend 10% on R&D and sales, and 14%, 15% advertising, supported by a higher local share, AP can amortize the cost over their international volume. Better understanding of the market: This lead to stronger strategies that were not easy to implement for multinational companies who have less flexibility and were not as prepared to come with a door-to-door sales force or the same marketing tactics. Product development and R&D: Having a strong R&D infrastructure provides a strength like no other and also serves a a strong barrier to entry for multinationals. Brand loyalty: Amore Pacififc has been number one in the Korean market for 60 years and has a solid line of loyal consumers and traders on its side. 3)Which of AmorePacific’s three principal international  targets—France/Europe, China and the United States—seems the most promising? Should a penetration strategy for the U.S./Europe differ from that for China? ChinaFranceUSA Market positionEconomy considered poorer and smaller than KoreaSignificant; requiring focused investment in R&D, strategy and productionV small/dual problems Market characteristicsGeographically and culturally closer. Middle of the line product range with focus on naturalist and product driven consumersDistant in consumer tastes and market peculiarities; perfumes vs. skin care and makeup. Geographically distant; prestige market seemingly offering higher potential. Market potentialPopulation of 1.3bn; potentially with rising incomes. Considered â€Å"home of cosmetics† and important to gain strong foothold in global beauty business industry. Largest personal care market in size; $33bn. -Which market makes most sense for cosmetic company from Korea/how do you select which market to go into? CulturalAdministrativeGeographicEconomic Close cultural ties involving i) script – The Korean alphabet (Hangeul) not developed until 1392 ii) Colonial rule – China ruled North Korea from 108 B.C. to 313 A.D.; iii) Similarities in values and traditions – Chinese herbal medicines used in South Korea iv)Religion – Confucianism and Buddhism are common religious and moral systems v)differences in concepts of beauty and levels of personal hygiene vi)varying importance, usage and importance of personal care products vii)Home bias: preference for using local brands viii)influence of traditions on personal care products No cultural associations with France or USA; distinctly separate culture, values and traditions across both continents from that of Koreai) No shared monetary or political association ii) Little political hostility (China backing North Korea; South Koreans moving toward reconciliation with North Korea iii) Democracy (South Korea) versus Communism (China) iv) High government involvement in Chinese industry; presence of state-owned enterprises, many of which are inefficient and/or insolvent Relatively less government involvement in South Korean industry v)Both countries harbor distrust of Japan (recent colonial memories) vi)potential discrimination against French products No administrative ties with France or USA; disadvantage of not being part of EUCommon border; in the 19th century, South Korea closed all borders to trade except for the one with China Strong logistic set-up coupled with infrastructural investment involving production, distribution and marketing. Differences in climate affecting usage, need and type of personal care productsDisparity in disposable income levels Gap in % of wages spent on personal care Differences in infrastructure and distribution structures The second part of the question should be analyzed using the ADDING value framework Adding Volume Fulfillment of the 2015 vision required global expansion with significant growth from the international markets. †¢In 2004, Amore Pacific had international sales worth $100mn. Coming from France, China and USA and modestly from Hong Kong and Taiwan. Geographic affinity to China coupled with close cultural ties and similar distribution scenario vs. greater investment in R&D, brand development and marketing strategy in USA †¢The value of growth had to pass the ROI test with business earning positive economic results coupled with greatest market potential. Decreasing Costs ï  ¬Global expansion can decrease costs through either size (scale/scope) economies or absolute economies. ï  ¬Size-based cost economies seem redundant in this industry: product/ brand affiliations center more around brand benefit, loyalty and credibility; expenditures on product development and branding are constant ï  ¬Similarities in opportunities across both countries includes ï  ¬Set-up of specialty stores prolific in both countries; ROI  seemingly better in USA since target market is upper SEC ï  ¬Retail expansion leading to price affordability of products Differentiating/Driving up Willingness to Pay USA market focused on prestige product line; Brand-building with new product line containing Asian botanicals in USA Amore Pacific beauty gallery and Spa in Soho New York adding imagery Special ingredient â€Å"green tea extract† adding to exclusive image Chinese consumer more product driven; ï‚ Growing popularity of Korean culture; â€Å"Hallyu† with support from Korean film stars and celebrities ï‚ image creation and brand building through beauty centers, culture halls, and â€Å"Hyangjang† the magazine published by Amore Pacific. Improving Industry Attractivenessï  ¬Entering new territories with market relevant products; perfumes in France, luxury products in USA. ï  ¬Constant innovation to meet continuous demands of consumers ï  ¬Lucrative market – excellent future prospects; growth expected to exceed increase in global GDP ï  ¬Evidence of product improvements trickling down into the â€Å"masstige† market ï  ¬New trade and distribution channels enabling wider access to consumers Neutralizing Risk†¢Frequent economic crisis on the home front leading to inflexibility of investment abroad †¢Differing strategies and product lines across international markets †¢Differing consumer tastes requiring further investme nt and R&D; short lived span for perfumes vs. longer spans for skin care products. Generating and Upgrading Knowledge/Capabilities/ Other Resourcesï  ¬Constant R&D both at the technical and consumer front ï  ¬International aspiration: multinational management, international consultants, product development and brand / corporate image repositioning 4)What other recommendations would you make to Suh Kyung-Bae about AmorePacific’s internationalization? Product innovationSpecialty ingredients like green tea’s proven success along with Korean herbal/ medicinal heritage; focus for future product  developments Distribution structureSpecialty and discount stores gaining importance for masstige channel; large scale supermarkets and hyper markets also increasing in importance to gain masstige market appeal. Party plans involving product demonstrations/sales to groups of consumers to be explored as a future alternative Building brands and credibilityContinue brand / image building efforts in both upscale and mass markets Inorganic growthEvaluate acquiring smaller/ financially distressed players in both key and upcoming markets like Hong Kong and Taiwan. Can we give reference to some academic theories here, based on issues of internationalization strategy?

Management Role

There are several meanings and interpretations that are engaged in the word management. Also, the roles and work that are associated in this position also defends on the knowledge of that particular person about the term. It can be said that most people view management as the position in which you can get the things done through other people. Still, there are some views regarding the role of management in an organization that can be considered quite apart from the traditional view of management roles such as to support employees in order to maximize their ability for the betterment of the organization and as well to help employees to be productive members of the community. However, for most employees it can be said that the term management refers to the group of people with the responsibility to make decisions about the organization. The activities of the board as well as program and/or executive directors are also referred to as management. In Joe’s case, he had misconceptions of the responsibility that had been put into his shoulders by the time that he was appointed manager for the Best Made Mfg. Thus, Joe was placed back into his previous position, in the production line after merely 3 weeks.   Joe expected to do the same kind of work, only lighter than before after being placed into a new position. In can be seen in this case that the roles and responsibilities of being a manager is quite different from being in the production line. Being a part of the production line means working side-be-side with the people on the said workplace. It means that you are likely to do what most people do. Thus, being a manager is a totally different scenario. In order to better see the differences, let us look closely to the part and role of the management in the progress and development of the company. In the traditional interpretation, management is referred to as the activities of groups of people in which their main responsibility involves planning, organizing, leading and as well as controlling/coordinating. In order to have a better picture of the role of management, let us look closely at each of the four functions mentioned above. Planning involves the identification of goals, objectives and methods that the company intends to do and achieve. The resources that will be used in the companies operation is also part of planning as well as to identify the responsibilities of personnel’s and the completion date of a certain task. There are many kinds of planning of which strategic, business, project, staffing and as well as advertising and promotions planning are included. Another responsibility of the management is to organize the resources of the company in order to achieve the goals of the company in the most advantageous manner. It may include the organization of new departments, offices, file systems, human resources and as well as the reorganization of the business and others. Another consideration and responsibility that is in the hands of the management is to influence the persons that are part of the company. Leading is an important consideration in order to motivate the employees. Thus, to set the direction that must taken by the individual employees is an important factor in order to maximize the potential of the company. Leading not just involves striving to achieve the goal of the company but to influence the employees to the same thing as well. Controlling/Coordinating is also an important task of the management. It involves the processes, systems and structures of the organization in order to reach the organization’s goals and objectives in the most effective and efficient manner. This may include the monitoring and adjustments of the systems and other structures of the company as well as the collection of feedbacks. The performance management process, financial controls together with the policies and structures are some of the examples. Thus, the task of those in the production line and management involves two different tasks. The main distinction is that those in the production line are guided by the management but does not have the authority to make decisions. This is the job of the management along with all the other responsibilities and task mentioned above. Being part of the management and of the production line are two different tasks that involves different approach. To treat them as having the same function and responsibility will surely cause you some trouble just like Joe’s case. Reference Davidmann, M. (1998). Role of managers under Different Style of Management. Retrieved December 12, 2007 from http://www.solhaam.org/articles/clm2su.html Heathfield, S. (2007). When Management Systems Fail. Retrieved December 12, 2007 from http://humanresources.about.com/od/motivationsuccess/a/manage_systems.htm McNamara, C. (2007). Basics—Definitions (and Misconceptions) About Management. Retrieved December 12, 2007 from http://www.managementhelp.org/mgmnt/defntion.htm Management Role The manager and leaders are different notions; yet they are united in the fact that both fulfil a variety of roles in an organization. It is this variety of roles that makes their job so challenging and diverse. People entering these positions should prepare themselves to balance many tasks and issues at a time, trying to find a good balance between all of them. This week we will concentrate on the role of the manager as specified in the management roles and styles. Professionals discussing this issue find a classification advanced by H. Mintzberg very helpful. This classification includes ten most common roles fulfilled by the manager: â€Å"three interpersonal roles (figurehead, leader, and liaison), three informational roles (monitor, disseminator, and spokesman), and four decisional roles (entrepreneur, disturbance handler, resource allocator, and negotiator)† (Gottschalk, n.d.). Minzberg notes that these roles are fulfilled by all managers irrespective of their position in an organization and corresponding functions. However, in his opinion, â€Å"differences do exist in the importance and effort dedicated to each managerial role based on job content, different skill levels, and expertise† (Gottschalk, n.d.). The consideration of managerial roles has important implications for an organization regardless of its sphere of activity. For example, the organization opting for the matrix management will introduce â€Å"multiple lines of authority, reflecting the multiple functions expected of a flexible workforce† (Li et al., 2003, p. 192). This means that managers in such an organization should possess a variety of skills that make them better prepared to handle each specific situation. In my view, the most important role in Minzberg’s matrix is that of a leader. As stated above, management and leadership are not equivalent. Kelly (n.d.) points out that â€Å"Managers maintain, oversee and follow policies set by others; leaders by example induce others to follow, they set goals and often are the catalysts for change†. However, it seems that the conflict between management and leadership is overemphasized in literature. When a person leads, the managerial role offers support and framework for this activity. On the other hand, if the manager is not a leader, there are relatively few ways to force people to do things. One is to demand obedience through discipline, but this is hardly a viable way to inspire people to great deeds. Leadership skills are multiple: here belong communicative skills, the gift to speak so as to impress the audience, a fine knowledge of psychology, and ability to set clear goals. The manager should be a skilful resource allocator, as Minzberg mentions, since resources of the organization depend on good management. Effective distribution of resources is a great help to an organization in achieving its goals. A manager is expected to provide guidance on this procedure and handle the task on one’s own. Doing this can require considerable hard skills, including knowledge of mathematically-based resource allocation models. Surely, the degree to which a manager is going to need these skills will vary proportionately to the manager’s involvement in resource allocation. In many cases, a good working knowledge of the computer is essential since resource allocation can be done with the help of software such as MS Project. One role that Minzberg does not cover explicitly but the one that is nevertheless very important is that of a mentor. A manager is there to help employees reach their full potential and is therefore obliged to pay attention to their skills and expertise. He or she should make bringing out inborn skills and developing weak areas a priority in one’s work. To make this happen, the manager should develop in the first place communication skills. To be a mentor, one needs to establish good relations with the person and find out what this individual’s interests are. Rapport with subordinates is essential for this role, and teaching skills are essential. Another role that can be added to Minzberg’s classification is that of a delegator. A manager should possess ability to delegate that forms the basis for effective work of a unit. It is in no case possible to do everything on one’s own. Therefore, the manager needs to be able to find niches for certain people and find out in what way they can deliver value to an organization. This takes substantial knowledge of the nature of business, as well as the ablity to assess adequately the abilities of a concrete person. A manager should also be a good innovator. Since this role requires creativity, not everyone can fulfil it adequately. However, it is imperative that a manager be able to invent new solutions. In the course of managerial activities, novel and unusual situations are frequent. To these situations, a manager cannot always find trite solutions and therefore has to come up with something new. Thus, a manager is expected to fulfil a variety of roles. The ability to find balance between all of them is perhaps the most important ability and role in an organization. The manager should serve as a â€Å"balancer† integrating all parts of the assignment or project into a coherent whole. This role is perhaps even more important than all the rest. However, its fulfilment requires adequate position in all the other roles. The manager will inevitably succeed in some roles and struggle with others. Thus, someone who is a skilful spokesman can be a much worse resource allocator; another one who is a good entrepreneur is a poor disturbance handler. This is why it is necessary to keep reviewing one’s management style from time to time, identifying more and less successful roles and improving those that need strengthening. References Gottschalk, P. The Chief Information Officer: A Study of Managerial Roles in Norway. Retrieved August 19, 2006 Kelly, R.R. Leadership/Management. Retrieved August 19, 2006 Li, R.R. et al. Shifting matrix management: a model for multi-agent cooperation. Engineering Applications of Artificial Intelligence 16, pp. 191-201. Retrieved August 19, 2006, from http://iet.open.ac.uk/pp/m.j.weller/pub/

Marketing Mix Netflix Essay

Marketing is a very complex concept that involves a detailed process. The types of strategies for marketing focus on a target audience and are directly related to what is known as the 4 P’s of the Marketing Mix. The Marketing Mix has been defined by many as the controllable variables a company puts together to satisfy its target market†¦ If any parts of a Marketing Mix get out of balance, the target market will be insufficiently served. This model of the Marketing Mix was first introduced by Neil Borden when he published his 1964 article, â€Å"The Concept of the Marketing Mix.† Borden had first started using the phrase in 1949 and claimed that it came to him while reading a book by James Culliton on the activities of a business executive (netmba.com, 2009). The 4 P’s that the Marketing Mix consists of are product, place, promotion, and price. The term product refers to tangible, physical products, as well as to services. A lot of thought and preliminary research goes into the type of product a company will manufacture, including product specifications, design, and production of the unit. The biggest concern for a business is that they are able to introduce their product at the appropriate time, when the consumer’s needs are greatest. A product will generally go through a life cycle, much like a human life cycle, consisting of four different stages: introduction, growth, maturity, and decline. After the developmental period, a product is introduced or launched into the market. At this stage, the need for immediate profit is not a pressure; the product is promoted to create awareness. In the growth stage, competitors are attracted into the market with very similar offerings. Products become more profitable and companies may form alliances, joint ventures, or take each other over. The money spent on advertising is high and its focus is on building brand recognition. In the maturity stage, sales will grow at a decreasing rate and then stabilize. Producers will try to differentiate products and brands, while price wars and intense competition will occur. At the decline stage, there is a downturn in the market where there is intense price-cutting and many more products are withdrawn from the market. Profits can be improved by reducing the amount spent on marketing and product promotion. However, very few products follow such a prescriptive cycle. The length of each stage  varies enormously and not all products will go through all stages (Lamb, Hair, & McDaniel, 2005). Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Place is also an important part of marketing. The product or service needs to be accessible to customers, especially its target market. Often times there are no need for an actual store location, as many very successful companies offer just online services or products. In these instances, products or services are much more convenient and cheaper to the customer because of the lower overhead costs. Promotion represents all of the communications that a marketer may insert into the marketplace. This can include TV, radio, and print advertising, as well as coupons, direct mail, billboards, and online advertising. Often times we think of marketing as just the promotion or sales part, but the other 3 factors are often times just as important, if not more important. Promotion is the advertising of the actual product or service. One must consider who the audience is and what the best way is to target them. This could include television advertisements, radio advertisements, mailing and so on. There is no one best way to advertise, it really depends on the product and its audience. This is a very important aspect of marketing, and often times a good or bad promotional campaign can make or break a product or service (Perreault, Jr. & McCarthy,2005). The final P in the marketing mix is Pricing, which is the most difficult element to determine. A Company’s requirement for net income and its objectives for long-term market control mostly influence a pricing strategy. In addition to the primary goal of making money, a company can have many different pricing objectives and strategies. Larger companies may utilize product pricing in a predatory or defensive fashion, to attack or defend against a competitor. If a product is of premium quality and has unique features and benefits, a premium price may be necessary to reinforce the premium brand image. High prices confirm perceptions of high values in consumer minds. A good pricing strategy will also indicate guidelines for  action in the case of price increases or decreases (managementhelp.com, 2009). A company may want to consider temporarily delaying necessary price increases driven by supplier and ingredient price increases, and instead, take affordable, smaller profit margins. If competitors are increasing prices and one company decided not to, this could be a temporary advantage for that company since sales volume may increase. To set the best price for a product, a company will need to review the essentials of their business with an eye as to how they will affect price. A company must know their customer base, because the better a company understands the wants, needs, beliefs, and values of its’ customers, the easier it will be to accurately price their product. A company will then need to assess their competition and see how their product relates to those similar offerings. Next, a company will need to determine their production costs and develop a marketing plan, both for short and long-term. Distribution costs must be factored into the final price of the product, as well. Once these elements are considered, a pricing strategy can be more easily determined. One very successful company that utilizes the 4 Ps of marketing extremely well is Netflix. The company almost singlehandedly brought its competitors to their knees. These companies, including Blockbuster have since recovered and began offering a similar service, but Netflix had the marketing plan in place and rolled it out so efficiently that it really caught its competitors by surprise. Netflix is a little tricky when it comes to the product. It offers the service of movie rentals, but in a more convenient way than the traditional movie rental stores such as Blockbuster or Hollywood Video. In 1999, Netflix came up with an online movie subscription with no late fees. This gave people the convenience of receiving the movies they wanted to see right in their mailbox. No longer did you have to search through the isle for a movie that was already rented out. Netflix does not offer a place where a customer can come pickup his or her  order, instead everything gets conveniently shipped to each customer via United States Postal Service. This makes it convenient for just about anyone to use because there does not have to be a local store or shipping location around. Customers are able to place orders right online, which is a convenient and private way to pick the DVDs that they desire to view. The promotion of Netflix was primarily done through television advertisements. They targeted television watchers, who for the most part also watch movies. Their catchy marketing claimed â€Å"No Due Dates and No late Fees,† which was very appealing to consumers who were tired of paying late fees with their current movie rental stores (Netflix, 2009). It also offered the convenience of â€Å"No shipping or handling charges,† which made it just as competitive as the other places. The prices that Netflix charges its customers are very competitive to the current market of DVD rentals. They have different options to suit different needs. According to their website, they have a plan starting as low as only $4.99 per month. This plan allows viewing of up to 5 movies. For customers who want to watch more movies per month, they offer other plans also, such as the $17.99 a month plan that allows 3 movies to be out at a time. Once one movie is returned, another is sent out in its place. These different plans offer a wide variety of choices to fit different budgets. Marketing is an important element for any business. By analyzing the four Ps of product, price, place, and promotion, an organization can achieve a successful marketing campaign. Whether the business is a small mom and pop organization or a major corporation, marketing can play an important role in its success. Understanding the marketing mix will put an organization on the road toward success and profitability. References http://www.netmba.com/marketing/mix/. Retrieved June 8, 2009. http://www.managementhelp.org/mrktng/pricing/pricing.htm. Retrieved June 5, 2009. Lamb, Charles W., Hair, Joseph F., & McDaniel, Carl. (2005). Essentials of Marketing (4th ed.). Mason, Ohio: South-Western. Perreault, Jr., William D., & McCarthy, E. Jerome. (2005). Basic Marketing (15th ed.). New York: McGraw-Hill, Irwin. http://ir.netflix.com/. Retrieved June 6, 2009.