Case study Essay Example | Topics and Well Written Essays - 2250 words - 5

Case study - Essay Example Perspectives in global media culture addresses debate on globalisation, including those regarding the local-global dialectic, questions of cultural agency, indigenous media, and identity politics. It explores key issues of the politics of representation, with particular attention being paid to questions of sub alternate, multiculturalism, cultural nationalism and media imperialism, new technologies and transnationalism (Athique, 2014). The following essay considers the example of a media house with a huge employability attraction with an example of a media text. The media text will be analysed with reference to the following questions: the different cultures represented in the particular media text; the global, local, institutional, professional and/or media cultures that have informed the creation of that particular media text; and finally, the forms of media literacy and/or the ethical norms observed. Apple Inc is an American multinational company formed in the year 1977. It designs, develops and sells consumer, computer applications, online services, and personal computers. Its best and most renowned products include the iPhone brand of phones, the iPod music play, the Mac line of computers, and the iPad line of tablet computers. As the organisation the recently acquired my services, it requires a media text to introduce its recently launched, a new line of iPhone phones. But first, before we proceed further we need to examine what a text is and how it is important to what Apple Inc. Wishes to communicate to the general public. A text is a media product that we want to examine, whether it is a television program, a poster, newspaper article, a popular song, latest fashion among others (McQuail, 2010). A text has a denotative meaning, and this essay aims to discuss such features as its narrative structure, how the meanings are communicated, and implicit values in the media text. The central